House of Juniors at Mini Mode 2019


House of Juniors were invited to Mini Mode 2019 where we showcased our luxury AW19 collection. Debuted during the iconic London Fashion week, the show was a glamourous and exciting affair. The fashion show wasn’t just filled with the cutest up and coming mini models displaying future trends, between catwalk shows it was celebration of young talent; featuring performances from young dancers, DJs, musicians, and presenters to entertain the audience. The show was open to the general public where stylish parents, hyper kids, and fashion fans filled the front row. Mini Mode was a fashion exhibit like no other, it featured a variety of designers from around the globe including established brands, and those just emerging into the world of kid’s fashion. Since Mini Mode was attended by an assortment of individuals from the press including VIPs, Influencers, and fashion buyers; our participation, as an emerging brand, in both the Industry show and Consumer show provided an opportunity to launch House of Juniors into the wider fashion scene. Our brand received high praise from a multitude of influencers, and we secured invitations for future fashion projects. Our unique monochrome aesthetic coupled with our adorable models were an audience favourite; notably our statement fur coat and abstract face print tees. House of Juniors, inspired by artistic icons like Picasso and Banksy, is both unique and visually pleasing. Through incorporating slogans like “Kids Boss” in our clothing we champion empowerment, individuality, and radiate a modernday cool kid vibe. By Jayda Etienne