As 2019 draws to a close, we are here to bring you all an exciting behind the scenes update on House of Juniors. This post is our chance to share what has been going on for us this year as a brand, and most importantly what steps we have been taking to ensure that we continue to bring the best designs to our growing community of fashion lovers.
While we are reaching more and more little fashionista’s here in the UK, we are also taking the US fashion market by storm. This is an exciting step for us and while we are driving both our winter and summer pieces with families over in the States, our motto has remained the same and in-fact has never felt stronger. We want children not only here in the UK but children worldwide to feel inspired by fashion, to own their stye, and to ultimately create a world where they and others can be themselves.
Our Skyline pieces strive to showcase our global significance detailed with some of the most iconic cities, from New York all the way to China. Some of our favourite child celebrities over in the US are very fond of the details within these pieces. Popular with twins, Anais and Mirabelle Lee, P Diddy’s twin girls Jessie and D’Lila Combs along with Diddy’s nephew, Baby Prince and also a firm favourite with singer, Chris Brown’s daughter, Royalty Brown. We feel honoured to have influential children representing our products and hope they can inspire a new generation of mini trend setters.
Going global excites our team. As we make our way through Europe and beyond it means more and more children will be encouraged to express themselves through fashion. If you didn’t know already, children have always been at the forefront of our designs. Children’s bursts of creative style and design ideas are reflected onto our pieces. We do this through different art projects and getting children heavily involved in the creative process and this is why we are so proud to deliver fashion for the young which is inspired by the young.
We at House of Juniors understand that the concept of art isn’t always the easiest thing to highlight to our children, and we hope that through fashion we can encourage them to see the beauty of art. Fundamentally, we want to promote art being something that will hold different meaning to different people, something that makes us feel unique, and most importantly that it gives the opportunity to every single one of us to express ourselves. This concept is projected through our in-house slogan “Art is not a crime” which promotes positive ideas around art to children.
Making sure our products are of the best quality has always been at the forefront of what we do here at House of Juniors. Quality in how each piece is made and how they look and feel, but always keeping in mind how our pieces makes each child feel. We want children to feel confident wearing our products. Our unique, bold slogan designs are one of the driving forces to creating a community children can feel proud to belong to. Our community is open and as we expand globally, our mission to inspire children remains the same.
One of our highlights of this year was appearing at Mini Mode London Kids Fashion week where we exhibited our AW19 collection. We made our debut at one the fashion industry’s most regarded affairs in true style with our mini models who showcased our unique designs and new trends to consumers, influencers, press and businesses on the scene. This was an exciting move for us as an emerging brand and sparked future fashion projects as well as exciting influencer relationships. One of the standout moments from Mini Mode 2019 has to be when we were selected to shoot a campaign with renowned fashion houses, MSGM, Burberry and Moschino. Furthermore, this year has seen a number of influencer collaborations which has enabled us to reach more and more children and parents on social media. Building trust and loyalty with our followers is one of our main aims and by working with influencers who fit in with our brand’s ethos has proved really key in reaching more families here in the UK and overseas.
So as we leave 2019, it’s been an great year for us at House of Juniors and we are very much looking forward to taking our core values which we have shared with you in this post into 2020. See you next year where we have a very exciting collaboration coming up with sports brand, Puma and stay tuned for another appearance at Mini Mode London Kids Fashion Week where we will bringing you all the latest trends and style ideas!
This blog was written by Amelia Mae Cunningham.